Third Team to Join Stifel's Independent Channel in Less Than a Month

Herndon Wealth Management Joins Stifel Independent Advisors

ST. LOUIS, November 15, 2021 – Stifel Financial Corp. (NYSE: SF) today announced that Herndon Wealth Management in Richmond, Virginia, has joined the firm’s independent contractor broker-dealer subsidiary, Stifel Independent Advisors, LLC. 

Previously associated with Wells Fargo Advisors Financial Network, Herndon Wealth Management consists of Dale Herndon, President; Bonnie Herndon, Office Administrator; and Julie Mitchell, Executive Assistant.  Mr. Herndon has 23 years of experience as a financial advisor and is responsible for $93 million in client assets. 

“Our decision to affiliate with Stifel Independent Advisors was not made lightly, but was based on our philosophy to continue to provide our clients with the resources and personalized, responsive service that better position them to pursue their long-term financial goals,” said Mr. Herndon.  “Stifel Independent Advisors is a growing firm with positive momentum, and we’re excited to be a part of it.”

“We are thrilled to have Dale join our rapidly growing family of highly successful advisors at Stifel Independent Advisors,” said Rob Welch, Director, Regional Recruiting.  “There were many reasons Dale chose to partner with us, but most important was the advisor-centric culture that we have at Stifel and the overwhelming amount of support the home office provides to our independent advisors.”

Herndon Wealth Management is the third team to join Stifel Independent Advisors in the last three weeks, following Shoop Wealth Management in Westlake, Ohio, and Freehold Wealth Management in Landrum, South Carolina.  Combined, the three teams are responsible for $425 million in client assets.


Stifel Company Information

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited.  The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities.  Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions.  Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services.  To learn more about Stifel, please visit the Company’s website at


For further information, contact Brian Spellecy (314) 342-2000